Rank 1. Oprah Winfrey

Power Rank : 1

Pay : $315.0 million

Category : Personalities

Pay Rank : 1

Web Rank : 5

Press Rank : 5

TV/Radio Rank : 1

Social Rank : 11

News that this coming season of The Oprah Winfrey Show will be her last helped the self-made billionaire garner more media attention than any other member of the Celebrity 100. Her Harpo production company, which spawned the careers of Dr. Phil, Rachel Ray and Dr. Oz, will introduce interior designer Nate Berkus this fall. Months later, the list's top-earner will add the lifestyle-themed Oprah Winfrey Network in partnership with Discovery Communications to her media empire.

Rank 2. Beyonce Knowles

Power Rank : 2

Pay : $87.0 mil

Category : Musicians

Pay Rank : 11

Web Rank : 2

Press Rank : 13

TV/Radio Rank : 9

Social Rank : 15

One half of the most famous couple in hip-hop, Beyoncé continues to expand her business empire beyond music. Endorsement deals with companies ranging from Nintendo to L'Oreal and her growing House of Dereon fashion line bring in millions of dollars per year on top of the $86 million she grossed from a 93-stop world tour.

Rank 3. James Cameron

Power Rank : 3

Pay :$210.0 mil

Category : Directors,

Producers

Pay Rank : 2

Web Rank : 20

Press Rank : 9

TV/Radio Rank : 21

Social Rank : 81

As the director of the highest grossing film of all time, Cameron is definitely "king of the world." Avatar has earned $2.7 billion at the box office alone and has changed the way Hollywood makes films. In the near future almost every studio blockbuster will be released in 3-D. Cameron is already at work on Avatar 2.

Rank 4. Lady Gaga

Power Rank : 4

Pay : $62.0 million

Category : Musicians

Pay Rank : 22

Web Rank : 1

Press Rank : 4

TV/Radio Rank : 13

Social Rank : 1

A newcomer to the Celebrity 100, Lady Gaga broke down the door to fame with outlandish outfits and quirky videos, including one that featured her and Beyonce poisoning an unappreciative boyfriend. Bringing in an estimated $31 million with a 106-date tour that grossed $95 million, Lady Gaga is also a marketer's dream, teaming up with Polaroid, Virgin Mobile, Monster Cable and Viva Glam.

Rank 5. Tiger Woods

Power Rank : 5

Pay : $105.0 mil

Category : Athletes

Pay Rank : 7

Web Rank : 35

Press Rank : 6

TV/Radio Rank : 7

Social Rank : 34

Tiger Woods' fall from global sports icon to tabloid fodder was stunning. He saw Accenture, AT&T and Pepsi drop him as a pitchman, but he remains the highest-paid athlete in the world thanks to huge deals with Nike, Electronic Arts and Upper Deck. Nike built a $650 million (sales) golf business from scratch on Woods' back. His fledgling golf course design business has been hurt by the economic downturn, as all three courses he's worked on have experienced major delays.

Rank 6. Britney Spears

Power Rank : 6

Pay : $64.0 mil

Category : Musicians

Pay Rank : 20

Web Rank : 3

Press Rank : 24

TV/Radio Rank : 15

Social Rank : 2

Not long ago, most of the entertainment world had written Britney Spears off as a celebrity flameout. But over the last year Spears logged the fifth highest-grossing tour in the world, bringing in $130 million in gross box office receipts by playing 98 dates. High-profile endorsement deals with Elizabeth Arden and Candies' prove that the public expects Spears to stay in the spotlight for good.

Rank 7 : U2

Power Rank 7

Pay $130.0 mil

Category Musicians

Pay Rank 3

Web Rank 11

Press Rank 18

TV/Radio Rank 54

Social Rank 28

The world's biggest rock band, U2 launched a massive world tour in 2009 that has brought in more than $311 million in gross box office receipts. Each tour stop brings in $10 million in gross ticket sales. Add in lucrative merchandise sales, heavy radio play and a steady-selling back catalog, and you have the highest-earning band on the planet.

Rank 8 : Sandra Bullock

Power Rank 8

Pay $56.0 mil

Category Actresses

Pay Rank 25

Web Rank 17

Press Rank 21

TV/Radio Rank 6

Social Rank 62

With two hit movies (The Proposal and The Blind Side) and an Oscar win, Bullock should have been sitting on top of the world. She is financially. With $56 million she's the highest-earning actress. But a messy breakup with cheating husband Jesse James turned her into tabloid fodder. Bullock overcame adversity with news of an adoption and a public return at the MTV Movie Awards.

Rank 9 : Johnny Depp

Power Rank 9

Pay $75.0 mil

Category Actors

Pay Rank 14

Web Rank 16

Press Rank 22

TV/Radio Rank 34

Social Rank 21

Depp zooms close to the top of our list this year thanks to his work as the Mad Hatter in Tim Burton's 3-D update of Alice in Wonderland. The Disney film has grossed $1 billion at the worldwide box office, making Depp the only actor to headline two $1 billion films. Depp also landed a big upfront payday for The Tourist. Costarring Angelina Jolie, the film is a rare case these days of two big stars getting big bucks.

Rank 10 : Madonna

Power Rank 10

Pay $58.0 mil

Category Musicians

Pay Rank 24

Web Rank 4

Press Rank 3

TV/Radio Rank 16

Social Rank 33

The Material Girl isn't quite ready to cede her spot in pop music's hierarchy to Lady Gaga or Britney Spears just yet. The 52-year-old singer had the fourth highest-grossing tour of 2009, bringing in $6 million a night and $138 million overall. An episode of the Fox hit sitcom Glee, which featured cast members singing several of her songs, added to her already high profile and cushioned her significant earnings from publishing royalties.

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Self-described "Angry cheerleader" Penny and Dubbo boy Charlie played Hip Hop vampires to Beyonce's Single Ladies
Amy drew the Broadway dance genre and must have been concerned when partner Damien asked, "What's Broadway?," she danced in a costume so revealing that she felt she had to apologise to her father: "Sorry, Dad. I'm a bit nude" she said.

Former rhythmic gymnast Chanelle paired with Loredo to dance a Jazz routine by Project Moda inspired by the controversial film, Clockwork Orange

Hip Hopper Kat was matched with Danny from Broken Hill who together performed a Contemporary piece by Debbie Ellis

Perth's Lamb and Timomatic performed a Lyrical piece to the evocative song Rainbow

Brazilian Gianne paired with BJ to dance a Quickstep routine choreographed by Leeanne Bampton

Brisbane ballerina Talia was paired with Hip Hopper Emmanuel from Orange, who performed a Cha Cha routine crafted by Jason Gilkison

Max was paired with fellow hip hopper Jesse who performed a first routine that had them playing Rock Paper Scissors to MGMT's Kids

Ash-Leigh Hunter
Age: 25
Lives: Perth, WA
Dance Style: Ballroom / Latin

CHANELLE JOHNSON
Age: 24
Lives: Sydney, NSW
Dance Style: Lyrical Contemporary

TALIA FOWLER
Age: 18
Lives: Brisbane, QLD
Dance Style: Ballet

KAT (KATRINA) RISTESKA
Age: 18
Lives: Sydney, NSW
Dance Style: Hip-hop

LAMB (NICOLE) IOVINE
Age: 24
Lives: Perth, WA
Dance Style: Hip-hop

MAX (KIRSTY) FRANCISCO
Age: 24
Lives: Melbourne, VIC
Dance Style: Contemporary

PANIA TAKU
Age: 24
Lives: Sydney, NSW
Dance Style: Hip-hop


PENNY HIGGS
Age: 25
Lives: Melbourne, VIC
Dance Style: Jazz

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Actor Madhur Mittal, center, along with the cast and crew celebrate after the film "Slumdog Millionaire" won best picture of the year during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.



Spanish actress Penelope Cruz accepts the Oscar for best supporting actress for her work in "Vicky Cristina Barcelona" during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.


Oscar host Hugh Jackman performs a skit with actress Anne Hathaway during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Screenwriter Dustin Lance Black accepts the Oscar for best original screenplay for his work on "Milk" during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Greg Cannom accepts the Oscar for achievement in makeup for his work on "The Curious Case of Benjamin Button" accepts the Oscar for achievement in makeup for his work on "The Curious Case of Benjamin Button" during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Anthony Dod Mantle accepts the Oscar for achievement in cinematography for his work on "Slumdog Millionaire" during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.


Oscar host Hugh Jackman performs with Beyonce during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Oscar host Hugh Jackman performs with Beyonce during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Comedian Ben Stiller, portraying Joaquin Phoenix, left, and actress Natalie Portman make the award presentation for achievement in cinematography during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Oscar host Hugh Jackman opens the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Sally Bell, mother of Heath Ledger, speaks after his family accepted the Oscar for best supporting actor on his behalf who won for his work in "The Dark Knight" during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles. Looking on are Heath's father, Kim Ledger, left, and sister, Kate Ledger.

Philippe Petit, the subject of the documentary "Man on Wire," balances an Oscar on his chin as James marsh looks on after the film won for best documentary feature during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.


A.R. Rahman, left, accepts the Oscar for best original song "Jai Ho" from the motion picture "Slumdog Millionaire" from Alicia Keys during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Producer Christian Colson, along with the cast and crew, accept the Oscar after the film "Slumdog Millionaire" won best motion picture of the year during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.

Producer Christian Colson, right, and Anil Kapoor celebrate after the film "Slumdog Millionaire" won best motion picture of the year during the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles.


Director Danny Boyle, facing camera,right, hugs Freida Pinto as they celebrate after the film "Slumdog Millionaire" won best motion picture of the year during the 81st Academy Awards Sunday, in the Hollywood section of Los Angeles.

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Kylie Minogue's Agent Provocateur lingerie advert has been named the 'Sexiest Advert Ever'. In, second place is the classic 1980's Flake advert and in third place is Dita Von Teese's Science of Sexy commercials for Wonderbra. Charlize Theron's Martini ad came fourth while the Lynx Spray More Get More promo rounded off the top five. Check out the list and let me know if I had missed out someone ... Thanks

In the first place is Kylie Minogue's Agent Provocateur advert called the 'Proof'. The advert features Kylie Minogue riding a mechanical bull in her sexy underwear, reports the News of the World. The saucy ad, called Proof, caused a bit of a stir when it was released in 2001.

In photo: Singer Kylie Minogue poses during the official launch of her new fragrance 'Sexy Darling' at the Myer City Store in Sydney, Australia.

The third place was for Dita Von Teese's Science of Sexy commercials for Wonderbra.

In photo: Dita Von Teese arrives at the 2008 British Comedy Awards at the London Terlevision Studios in London, England.

Fourth on the list is Charlize Theron's Martini ad.

In photo : Actress Charlize Theron attends the 5th Anniversary of the CFDA/Vogue Fashion Fund at Skylight Studios in New York City.

Coming up sixth was Kate Moss's Agent Provocateur commercial.

In photo : Kate Moss attends James Brown's birthday party to celebrate his 39th birthday and 1st year anniversary of his haircare range, at Volsted in London, England.

Seventh in the list was The 1980's Pretty Polly advert.

In photo : A Pretty Polly moving billboard is seen as dancers present the new winter collection in London, England.

At the eight place was The Victoria Secret's ad - with Bob Dylan.

In photo : Bob Dylan performs at the New Orleans Jazz & Heritage Festival in New Orleans, Louisiana.

The ninth place was taken by the naughty Ann Summer's commercial.

In photo : Model Katie Downs (L) Rosie Jones (R) and Amy Diamond pose for photographs at Marble Arch in a photocall to promote Ann Summer's new Marble Arch store in England.

In the tenth place is A Victoria Secret's Angels special ..

In photo : Selita Banks, Marisa Miller, Heidi Klum, Alessandra Ambrosia and Doutzen Kroes attend the opening of the Victoria Secret Lexington Avenue Flagship Store.

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