10 Social Media Monitoring Tools to Monitor Your Brand’s Performance And Results

10 Social Media Monitoring Tools to Monitor Your Brand’s Performance And Results .Social Media Revolution has more to do with the change in the online behavior rather than the emergence of twitter and facebook. Today, people are more open to expressing their opinions online and debating over it. People are more open to sharing news, information and every other aspects of their lives. As a result, social media has become a great platform for market research and trend watch.

This has given rise to many monitoring tools that will let you search for keywords and list out realtime conversations. This has become a massive benefits for enterprise because now they can track down mentions and engage with online customers and gain feedback. 

Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites.

  

Twazzup: 
                Twazzup is a free and easy to use tool. It allows user to type in keywords and instantly received realtime mentions of the brand in Twitter.

Addict-o-matic

Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. It is also a free tool similar to Twazzup. The interface is more in the style of news aggregator than a dashboard with statistics.

Socialmention

This is very similar to Twazzup but with added networks which gives you result beyond Twitter. It will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword.

Buzzlogic

BuzzLogic is a digital media company with a data-driven ad platform built to optimize advertising across the largest pool of trusted blog content on the web. It combines proprietary conversational analytics with industry-leading audience targeting data to maximize performance - and provide contextual insight to boost results.

Scoutlabs

Scoutlabs uses a simple, user-friendly interface that delivers very powerful analytics about the brand being tracked. The tool is more like a dashboard where users and view the data and gain insights. It also has special categories for online sentiment, mentions, and quotes for further analysis.

 Reputation Defender

Reputation Defender is more about your online identity than brands but it has a fantastic monitoring tool. It helps you preserve and restore your reputation in social media. It also allows you to keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you.

Brandwatch

Brand watch is paid tool that allows you to track your brand and give automated sentiment analysis. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media.

Radian6

Currently Radian6 is the most powerful social analytics tool available. It is also the most popular tool over any other tool. It lets you listen, engage, and plan in one handy desktop application. It tracks all your brands, services, and keywords across every social network platform simultaneously. It extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics.

Alterian SM2

Alterian’s Social Media Engagement Solutions allows you to easily capture and analyze data from social media channels to understand customer sentiment, brand loyalty, audience reach, etc.  In addition to monitoring, it also allows you to engage with people mentioning the brand.

 

Simplify360

Simplify360 is yet another brand monitoring tools with features closet to radian6, with standard dashboard for analytics and automated sentiment classifier. Unlike other tool, its search goes beyond Twitter and searched for facebook, social bookmarking sites, youtubes, blogs, news and so on. It allows user to intelligently put the mentions in a tab structure and engage with people in realtime. Its dashboard includes advance analytics like demographics and location of the mention with downloadable data. Beside monitoring, it also has great social media campaign creation and team collaboration.